WHY CREATE CASE STUDIES?
The most effective way to persuade prospective customers to work with you is by showing them how you've benefited companies similar to theirs. A well-executed case study tells a story. It adds a real-world, credible and trustworthy dimension to your other marketing assets and sales tools. It allows your existing customers to deliver a testimonial to prospective buyers on your behalf, while offering them free publicity and professional recognition. The result: stonger emotional resonance with your buyers, leading to a higher probability of a customer win.
Why Swordfish Should Write Your Case Study
We understand the B2B sales process. We know what B2B customers want to learn from your case study that will instill preference for buying from you. An effective case study isn't simply a historical account—it's a persuasive sales tool, and it needs to be written as such.
We value design. Words can only persuade so much. A good case study has to look good, too. Whether it requires tables, charts, photographs or other custom images, Swordfish can make your case study visually compelling.
We know how to interview customers. There's an art to nudging your customers to frame things in a way that will cast your company in the best possible light. And, because we're impartial, we find that customers often open up to us and reveal useful insights you may not even be aware of. (Don't worry, we'll share any gems with you!)
Contact us to learn more about the process Swordfish Communications uses to develop case studies and get a quote.
In addition to interviewing and writing, Swordfish Communications can provide document template design and layout, custom illustration, email copy, and landing page development.